Why, hello there.
Here’s the gist: as an overly connected mid-30’s millennial with nearly 15 years of experience in journalism, communications, marketing and tech, I'm proud to say I’ve become a rather impressive communications multi-tool™.
These days, I’m keenly interested in all things placemaking, storytelling, tech and events. I am also a pebbling master; I show my appreciation and attentiveness through the over-excited curation of music, podcasts, TikToks and memes. Let me know if you’d like me to add your name to my list.
So, how about you – working on anything interesting?
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From boosting lead acquisition to supporting crisis management, my tactical experience, shoestring pragmatism and knack for storytelling help me weave engaging stories that stick.
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From defining product mythology to uncovering your brand’s personality, my combined journalism and marketing chops turn great ideas into memorable stories.
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From multi-platform pillar strategies to finely tuned SaaS sequences, my knack for words informs, intrigues and persuades people across all industries.
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From consideration to advocacy, my background in audience segmentation, automation and user experience guides people through every milestone of your communication strategy.
Strategy &
Creative Direction
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Whether I’m editing a magazine or writing a deep-dive article about AI, my journalism training and big-picture thinking help people discover, understand and care about all kinds of interesting things.
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Whether I’m overseeing your social calendar or managing your multi-platform influencer strategy, my obsession with consistency and story-driven approach foster growth, engagement and loyalty.
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Whether I’m scripting your ad or recording native-level French and English voice-overs, my experience as a radio reporter, VO actor and vocal coach help me deliver clear, warm and effective copy that converts.
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Whether I’m hosting a panel or interviewing a thought leader, my welcoming demeanour and active listening set the stage for comfortable, meaningful and insightful conversations.
Editorial &
Content Creation
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Be it by showcasing your city or pampering your VIPs, my imaginative yet practical approach to event production fosters memorable, inclusive and social-ready experiences.
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Be it by sprucing up your programming or helping you find sponsorship, my extensive network and thrive-in-chaos temperament turn inevitable event snafus into unexpected opportunities to try something new.
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Be it by overseeing video production or by advising your hybrid ad strategy, my ground-level understanding of the creative and cultural ecosystems helps spread the word about great spots and events.
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Be it by tweaking the lighting or ensuring easy toilet access, my attention to detail, boundless curiosity and profound audience empathy help me curate delightful experiences of all stripes.
Events &
Placemaking
The things currently tickling my brain
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Podcast: No Such Thing as a Fish
The research “elves” behind the UK’s loveliest quiz show – QI – lovingly jab at each-other while presenting their favourite facts of the week . They have great guests too!
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Video: Shoni 2023
IYKYK: Shoni is full of delicious hidden gems. To get the word out, I oversaw creative direction, scripting and voice-overs for this video showcasing its energy, spirit and grit.
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Illustration: Romain Lasser
To mark the final edition of Montréal centre-ville’s long-running magazine, I commissioned the talented Romain Lasser to create a powerful illustration depicting the downtown of tomorrow.
